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For Craig Holub, founder of Towel Tag™, a creative idea arose out of his frustration with some golf accessories. As an avid golfer, he often took issue with the inability to access his golf towel during play. Prior to the Towel Tag™, most equipment towels were secured to the golf bag by the means of a standard grommet and hook. This traditional attachment made it difficult to easily release the towel when required (for example as a player lifts and cleans their golf ball after reaching the green).